video training

Why online video training is the smart choice for your business

6 min read Joana Fonseca, Head of Marketing & Inbound Sales

10 reasons to choose online video training

As a business professional or team leader, the opportunity to use training to motivate teams and improve results is probably something you’re already aware of. Still, the process by which the delivery of such training happens may raise some questions.

The first decision you need to make is whether to go for in-person training, online training or a blended version of both. We are firm believers in the benefits of video online training. Why? Because we know online training can have great results, reduce costs, improve performance and help you overcome many roadblocks to growth.

Even within the online training route, there are many different options for you to facilitate training to your team, customers or partners. Have you ever researched online training options? If you did, you were probably hit by a significant number of acronyms: SME, SCORM, LMS, ADDIE, ILT, WBT, PLE… one can actually create (and will definitely need!) a glossary just to keep up with the lingo, right? The truth is you don’t need to complicate when it comes to online training. Keep it simple, stay focused on your objectives and find the platform that best suits your needs.

At bugle, we believe that simple and easy-to-use online video training is the smart choice that has the most advantages, especially if you need to reach a wide audience in a consistent fashion and without excessive spending. 

Why online video training is the smart choice:

1. Cost efficiency of online training

You can save a significant amount of money with online training. Think of all the logistics (and budget lines) of in-person training: flights and accommodation, travel expenses, training venues, trainer hours, print materials, plus the actual cost of having someone attend a course. Now picture this cost multiplied by the number of sessions you need to run, and for the different groups that need to attend: employees, partners, customers... you probably know what we mean — because you’ve been there and done that.

If you think about it, there is a lot of logistics budget you can save or re-direct to other activities by investing in online training. Yes, online training involves an upfront investment on the design and development of the online courses, however, every single time someone takes the course, your ROI increases.

Online training courses can be re-purposed, reused and updated. As your online training content is digital, your materials can be re-purposed or modified based on your needs. For example, the product user guide video for your employees can be used or reused as a customer education tool, helping your customer success, marketing and sales teams, offer your customers and prospects a showcase of your product.

We all know that time is money. So, all the time you and your audience save by using online training (no traveling time, no interference with previous engagements…) keeps adding up to the global savings. All things considered, you can offer your audience a great online training experience, at a fraction of the cost of an in-person training, and even improve on training effectiveness and flexibility.


2. Effectiveness and knowledge retention

Just because you can save money by stirring towards online training, it doesn’t mean it is less effective. In fact, quite the contrary. By combining instructional design with multimedia, you will be able to create an immersive and engaging learning experience for your audience.

Technology has come a long way in terms of providing many excellent course delivery features that will help increase effectiveness and retention. Features such as videos, learning paths, engaging assessments and different interaction modules are sure to keep your audience focused and engaged.

Also, the modular structure in online courses allows each learner to create their own path and proceed at their own pace. This modular architecture is also very useful if the learner is looking for specific information, like a customer browsing through your academy’s library to see how a specific feature of your software works.


3. Opting for online video training

We love video, and you probably love video too — even if you don’t realise it. According to the majority of the studies we have researched, video training has a higher retention rate than any other format, and users are more likely to prefer this format above any other.

This can be applied to different areas of your company. According to a study by Wyzowl, 97% of respondents said that video resources have increased their users’ understanding of their product or service, 76% said that videos drove up sales and 47% said that using videos has reduced the number of support queries.

Video is a very flexible format, which makes it a crucial component of any solid online training program.


4. Three simple ways of being flexible

Flexibility is essential for any training program to succeed. Are there really three ways for being flexible? There sure are! Online video training allows for flexibility in terms of format, scope and availability.

Depending on what type of message you want to convey, you can use video resources in different formats. Imagine you want to train your sales team on how to handle difficult interactions, it might be useful to record some role-playing situations. If you want to explain a complex concept to your audience, why not use an animation? Even if you want to show how to use your software, it will be useful to record your screen (screen-casting), and have it displayed with a voice-over. You can also evaluate retention through quizzes and challenges and reward your learners with certifications.

This also means you can use your online video training platform as an academy for all sorts of training offers: product training, soft skills training, concept clarification, onboarding, regulatory training, partners and customers…

The third flexibility benefit is its 24/7 availability. Because it is constantly available, your audience can schedule their learning according to their own schedule. They can access or revisit full courses or specific modules, get certified, find specific information — all of this from any device and at any time. In times of streaming and when every minute matters, this flexibility is paramount.


5. Consistency of the learning experience

An online training platform allows you to offer a consistent and fully branded learning experience to your audience.

Besides the visual aspect, consistency is important because:
- many organisations need to share the same information uniformly
- the customer experience should be the same for every customer
- the onboarding experience should be consistent for all partners, and for each employee
- in some business areas, it is crucial that all processes and messages are globally aligned

If your company is growing, it might be difficult to keep up with that growth. Maybe you can’t reach everyone as timely or as consistently as you need. Leveraging digital training is a smart solution to ensure you are providing the same experience and making sure everyone receives critical information the same way.

6. Personalised online training

Consistency, however, should not mean lack of personalisation. Online training gives your learners control over their own experience. Online training puts the student in the pilot seat, and they can follow their personal training route. No person’s needs, timings, goals and interests are the same, and each audience member gets to decide when, where and for how long they want to learn.

Different members of your target audience may need different things. For example, your customer success team may need self-help content for customers, and your distribution partners may need a certification on how to deliver your service or assemble your product.


7. Geographically savvy

One of the major advantages of online training is the ability to reach your audience with the same consistency and quality no matter where they are based. You can train external sales teams that are in a different country, you can train your customers on your products regardless of their location and you can easily onboard your partners even if they are on the other side of the world.

Whether you need to train, coach, assist, promote or certificate, video training systems can help you reach farther.


8. All content in one location

One of the benefits of using a learning management system or online training platform is that you have a centralised source of learning content, that you can access and leverage at any time.

This means that you can constantly release training and information to your audience and manage the entirety of the learning corpus: activate or deactivate content, add more courses, or easily update or improve existing content.

This feature is as important as communicating and engaging with your audience, so when you search for an online training tool, make sure you choose one that allows you to also communicate informal knowledge  with your audience.


9. Evaluation, tracking, reporting & certification

Although evaluation and certification are not specific to online training, the advantage of using an online training platform is that you can get detailed and actionable information about the training itself and track your students’ engagement and performance. You can measure and report on both these aspects individually, at a global scale.

Because you are spreading digital information, you can easily compare it with business results and understand the training effectiveness and its impact on user performance.

Throughout the training you can also track and measure students’ progress, performance and feedback.

The certification process is automated, which saves all the manual confirmations’ time and makes it easier to assign.


10. Environment-friendly

Last, but definitely not least, online training is green. It decreases travel needs for both trainers and learners and is absolutely paperless. Your audience can conduct all their training online, hence the reduced carbon footprint.


In conclusion, online video training provides maximum benefits for minimum resources for both individuals and organisations alike. It is more cost-effective than on-site alternatives, its impact can be easily measured, and its flexibility, availability and reach make video online training a choice you just can’t put aside.

There is a common misconception that online training is time consuming and difficult to set up, striking fear at times at the simple mention of it. But we have news for you: that is not true! Especially if you choose your online training platform wisely.

If you think about it, with a smartphone camera, a presenter and some creativity, you can easily create a high value video to share with your audience. You can also get the help of a specialised instructional design team to produce your courses if you don’t have in-house resources available.

You can make your training videos and courses as simple or as complex as you wish. There is nothing to fear.

If you are still not sure if you need an online video training tool, Download the free checklist “Is it time to get online video training” to find out. 

bugle online video training

Would you like to try bugle for free? You can schedule a demo and free trial here

Tags: video training, online training, partners, human resources, sales, marketing, customer success


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