Why visual communications are key to create effective videos

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Every day, in everything we do, we communicate. When our goal is to teach something or to share knowledge with someone, we need to be sure that our message is well-understood. Visual communication has that power. Let’s explore why.

Why use visual communication in training content creation?

1. Clarifies content

How many times have you tried to explain an idea to someone and the more words you use the more confused the person gets? How many times have you drawn a chart to explain a workflow or to show data? Some information is better understood if conveyed in a picture rather than verbally explained. Visual communication is one of the most effective forms of sharing information. It is the perfect way to deliver complex information in a simple and understandable way.


2. Fast and direct

What gives you an instant understanding about a company sales trend? A sequence of dates and numbers or a line chart? Exactly! Graphics allow you to quickly identify the information you need to know. If you look at the bar chart of your company’s performance over the last 5 years, you can identify in a glance the most productive year as well as the less one just by looking at it.


3. Cross-cultural

I could give you a million examples on how a picture can overcome cultural, geographical, ethnic or language differences, but I am sure that your own experience can do it better, especially if you are used to travel. Images make sense to everybody, regardless literacy levels, and that is why they are so used in official or public information.


4. Engaging

Applying visual communication techniques to your video training makes it more dynamic and appealing. Colours capture our attention, movement captures our interest, the use of different layers of information and graphics of different sizes stimulate different parts of our brain, and all these together makes your audience stick to your message and encourages them to learn more.


5. Helps retention

There are several studies and thesis (“The Theory of multimedia learning”, for instance) that show a higher retention rate of concepts that we associate with images, more than we do with text. We memorise faster concepts that we can visualise, and that makes visual communication essential for training purposes.


6. Pleases the eye and makes an impact

Well-designed graphics are eye-catching and help provide a better user-experience. Images are also pleasant to our mind and can impact our mood. A funny image makes us laugh and feel good, a beautiful landscape makes us feel relaxed. When you impact people’s emotions you evoke a response, you can call them to action.


How to apply visual communication to video training

Visual communication is, in fact, a very powerful tool for content creation. Let’s see how we can get the most out of it to create effective (and amazing) instructional videos.

1. Start with planning

Before designing the visuals, take a step back to envision the project you want to create. What will be the takeaway of your video for your target audience? The visual identity of your course must fit it like a glove and help lift the learning experience to the next level, ensuring that the content is compelling as well as significant. Here are a few tips to help your planning:
- Analise the purpose of the course and understand its subject;
- Understand the course learning objective;
- Learn about your target audience and their pain points;
- Choose the video format that best suits the training subject.


2. Design the project’s visual identity

The visual identity is the look and feel of your final output – the training video. It is crucial for your project success. If the visual identity is tailored to your audience, they will engage with your content and watch it until the end. If not… well, you know what will happen. Here are some tips to do a spot-on visual ID:
- Ensure accuracy by using graphics that are truly related to the subject and that reinforce your message;
- Guarantee consistency by having the same mindset when working the different parts of the course;
- Use simple graphics – your graphics should be easy to read, and not too busy. Balance your background with your graphics, if one is noisy, the other must be smooth;
- Be concise – too many strategies or variations may confuse the viewer;


3. Mock-up your video

Do a storyboard, it is the best way to see if your ideas can come to reality in an effective manner. Besides checking the quality of your visuals, it will help you test the rhythm, cadence, and overall look and feel of the video. Here’s what you have to do to get a great storyboard, in terms of visual communication:
- Define macro and micro design strategies – macro must be transversal to the overall project and ensure cohesion, and micro must cover specific details and be design purposely for a topic;
- Create open and closing graphics – open graphics will tell your audience what your video is about and closing graphics inform that the video has ended;
- Ensure legibility – not only size wise and colour wise but also in terms of time to read the visuals;
- Be critical and evaluate your mock-up – ask for opinions from people that do not know your project. It’s the best way to achieve great results!


Visual communication can, in fact, boost your production and set higher standards. And it is also fun as it offers you a million possibilities through combinations of colours, patterns, fonts, movement... If you still don't feel confident to move on to a project of this nature, ask our Digital Learning Solutions team for help. We have qualified multimedia and instructional designers that can help you create your video training course and teach you how to do it on your own.


How to create a video training course complete guide

You may also find interesting:

What is instructional design and why you should care about it (article)
How design influences learning (article)
Using video in online training: the instructional design perspective (article)
Free tools for low cost professional looking video production (article)
12 Tips to choose the right training platform (article)


Would you like to learn more about how bugle can help you create and share effective online video training? Let's talk.

Writen by Lisa Belchior
16-Jul-2020 09:19:00

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