Videos have become a large part of our online experience, both for entertainment purposes as well as business operations. Videos are being increasingly used as an educational tool for workforce training, including new employee orientation, company policies, legal requirements, sales and partners training and even as a medium to learn how to operate a certain piece of equipment or software. It is undeniable that video beats other training formats.
When it comes to customer education, most companies are still in reaction mode. They tend to respond to their customer requests, but they are not yet proactive in delivering a customer education strategy that is aligned with the most important goals of their business.
No one would argue that the ability to sell is one of the most vital functions within any company. It is only by showcasing your product or services, and successfully persuading your clients of its merit, that you expect to make a profit as well as sustain and grow your business.
And we’re not just saying this. Ask your sales teams if they need (more) training to do a better job: yes is the most likely answer.
As a business professional or team leader, the opportunity to use training to motivate teams and improve results is probably something you’re already aware of. Still, the process by which the delivery of such training happens may raise some questions.