Shortening the sales cycle is always a top goal for marketing and sales teams, however, it is one of the hardest KPIs to impact. In this article, we will share how you can use educational content to reduce this time to customer period, while also collecting all the other benefits of this solution.

There is no sales rep in the world who can hit the ground running as soon as they start in a new job. In fact, a recent study by Accenture* suggests that 42,5% of sales reps take ten months or longer to become productive enough to contribute to company goals.

Does your organisation already provide sales training? Excellent! Could you make it better? Probably… We have put together a list of tips that will help you evaluate and adjust your sales academy. Our goal? Help you improve the effectiveness of your sales training.

There are plenty of sales tools out there, and these six categories will surely help your team be more productive and efficient. Here are the top sales tools categories that effectively leverage technology and smart integration methodologies to help your team drive more sales.

In addition to product knowledge, which is absolutely fundamental for your sales reps, different sales skills training is a key factor in boosting sales performance as well as employee confidence and motivation. But which sales skills should be part of your Sales Training Academy?

Regardless of the innumerable benefits a sales academy can bring to your company — and there sure are plenty —, if you fail to prove the impact such an academy will have on the business, it may be difficult to get the necessary buy-in to establish it in the first place.

Getting your team excited about corporate training isn’t always easy. This article will show you a few simple steps you can take to ensure the necessary by-in to your learning opportunities without issuing an ultimatum.

In this guide, you will learn how to build a solid communication plan to launch (or re-launch) your academy successfully, and keep your audience engaged and coming back for more. Even if you are not a marketing guru.

Do you feel like your sales reps are spending more time on administrative tasks than actually selling? Are your sales leaders struggling to help their teams meet their goals? The best way to reduce inefficiencies, accelerate growth and reduce churn is to follow processes that are agile, adaptable and crystal clear.

What can a company not live without? The ability to build relationships with customers and be able to showcase its products’ value. This means sales skills development is as fundamental as product or sales process knowledge.