Shortening the sales cycle is always a top goal for marketing and sales teams, however, it is one of the hardest KPIs to impact. In this article, we will share how you can use educational content to reduce this time to customer period, while also collecting all the other benefits of this solution.
There is no sales rep in the world who can hit the ground running as soon as they start in a new job. In fact, a recent study by Accenture* suggests that 42,5% of sales reps take ten months or longer to become productive enough to contribute to company goals.
Does your organisation already provide sales training? Excellent! Could you make it better? Probably… We have put together a list of tips that will help you evaluate and adjust your sales academy. Our goal? Help you improve the effectiveness of your sales training.
There are plenty of sales tools out there, and these six categories will surely help your team be more productive and efficient. Here are the top sales tools categories that effectively leverage technology and smart integration methodologies to help your team drive more sales.
We’re inviting you to take a step back and reflect upon the concept of certification for five minutes. When someone is certified, they can give evidence — usually via an official document or stamp of approval — that they have attained a certain status or level of achievement. A certification is both a guarantee and an endorsement.
When it comes to customer education, most companies are still in reaction mode. They tend to respond to their customer requests, but they are not yet proactive in delivering a customer education strategy that is aligned with the most important goals of their business.
No one would argue that the ability to sell is one of the most vital functions within any company. It is only by showcasing your product or services, and successfully persuading your clients of its merit, that you expect to make a profit as well as sustain and grow your business.