There are different stages of connection, trust, and mutual knowledge in any relationship, whether it is romantic or in business. And depending on how you carry the relationship it can lead to getting down on one knee and get a yes, or… churn. So, how can you make your customers fall in love with your brand?

Do you feel like your sales reps are spending more time on administrative tasks than actually selling? Are your sales leaders struggling to help their teams meet their goals? The best way to reduce inefficiencies, accelerate growth and reduce churn is to follow processes that are agile, adaptable and crystal clear.

What can a company not live without? The ability to build relationships with customers and be able to showcase its products’ value. This means sales skills development is as fundamental as product or sales process knowledge.

There is no doubt that selling is a vital part of any organisation: sales bring in revenue and revenue covers expenses, ensures returns on investments and gives businesses the opportunity to grow. Selling is like bridging a gap that exists between what your customers need and the product or service that fulfills that need. Do you think you are doing everything you can to effectively bridge that gap?

Having a robust sales training is crucial for your sales team performance.

And we’re not just saying this. Ask your sales teams if they need (more) training to do a better job: yes is the most likely answer.