Shortening the sales cycle is always a top goal for marketing and sales teams, however, it is one of the hardest KPIs to impact. In this article, we will share how you can use educational content to reduce this time to customer period, while also collecting all the other benefits of this solution.

This is a question that everyone who manages or is building an academy should be asking. In this article, we’ll focus on the three most decisive areas you should be analysing in order to make sure your audience and your company is getting the most of your academy.

There is no sales rep in the world who can hit the ground running as soon as they start in a new job. In fact, a recent study by Accenture* suggests that 42,5% of sales reps take ten months or longer to become productive enough to contribute to company goals.

One of the main training trends for next year is learner-focused training. You may think this is already something you do but - are you sure that’s the case? In this article, we share 7 tips to help you achieve a truly learner-focused training programme.

If you are yet to be convinced that training your leads, customers, partners, associates and internal staff is a worthwhile investment, here are eight quantifiable ways that training will directly impact your business metrics and will help you build a bullet-proof case for implementing an academy.

The time to make plans for next fiscal year(s) is a busy time for companies: in addition to the wrap-up reporting that takes place, you also need to create or adjust your overall strategy. This makes it the perfect time to build a case to add training as part of your strategy – especially for marketing, sales and customer success. 

As the last quarter of the year approaches, one of the most common (and important) questions in any business is: “What should we take into consideration as we define our strategic plans for next year?”

Marketing, Sales and Customer Success are the 3 stages of the same process working to attain a shared goal – getting and retaining happy customers. However, in many companies the customer facing teams still work in silos instead of working together. There are many benefits to team up and here are some ideas on how to do it.

Does your organisation already provide sales training? Excellent! Could you make it better? Probably… We have put together a list of tips that will help you evaluate and adjust your sales academy. Our goal? Help you improve the effectiveness of your sales training.

Educating leads and customers is very important: from communicating with a large number of potential customers, to retaining your existing customer base. High-quality content builds trust and credibility, making it easier to be found online, generating more leads and keeping your customers engaged and happy. But you need to make sure you are there when your customers and potential customers are looking for education in a subject related to your business.