A great Sales Academy, that actually has an impact on your team’s performance must be well planned and have a framework that ensures its effectiveness and efficiency. To do that, you need to follow these four steps.

Some products are simpler to explain than others. Whether it’s due to its complexity, its underlying technology, the related concepts, or a higher level of innovation, sometimes you need to go one step further in terms of education for both demand and lead generation and to increase product usage and customer retention.

Sales training is a key component of your business success. The better prepared your sales reps are, the better they will do their job. To make sure your training is readily available, organized and can be measured, you will need a training platform. But how to choose the right one for your company?

You already know that training your staff, your customers and your partners will positively impact your business results. In this article, we will list some of the metrics you want to be looking at when assessing the value of your training initiatives, and what KPIs directly link training to corporate success.

The popularity of working remotely had been growing steadily, but somewhat slowly, in the last decade. In the last few years, hyper-mobility brought new opportunities to flexible working hours and more meaningful (and productive!) working lives. But today, the COVID-19 pandemic has triggered a massive and imperative change: to comply with social distancing norms, employees are encouraged to stay away from their traditional workplace as much as possible. This means more companies need to adopt a “working from home” mindset as the new normal.

Keeping your audience aware and engaged with your academy is crucial to the success of your training programme, and its business objectives. If you’re not in marketing or communications, creating a communication plan can seem like a daunting task. In this article, we share a simple 8-step process to create an effective communication plan.

Regardless of numerous benefits of training, managers are being pushed to do more with less money and fewer resources. In this article, we will look at how to prove the value of learning initiatives over its costs, as well as different ways to ensure that you can get more bang for your buck when it comes to training.

Integration offers many benefits, especially in terms of productivity, efficiency and reporting. This includes being able to integrate your training platform seamlessly with your other key tools like your CRM, PMP, Marketing Automation platform, Customer Management tools and so on.

If your sales strategy successfully integrates educational content, and your sales reps understand they can be helpful and knowledgeable instead of “salesy”, the entire sales process can become shorter and more effective. Also, educational content can help you build trust and a great relationship with your customers.

Sales training is a very important part of the success of your sales team as it empowers your sales team with the knowledge, skills and confident they need to accomplish company goals. But, how do you know if your Sales Training Academy is effective? What are the best practices to run a successful Sales Training Academy?