Attracting and converting leads is one of the highest priority goals in marketing. In addition to the typical marketing challenges — driving traffic and engagement, rank first in search engines, increase brand awareness, just to name a few — there’s an extra level of difficulty: not all leads are created equal and highly qualified leads are the most desirable.
There are different stages of connection, trust, and mutual knowledge in any relationship, whether it is romantic or in business. And depending on how you carry the relationship it can lead to getting down on one knee and get a yes, or… churn. So, how can you make your customers fall in love with your brand?
When selecting a training platform there are multiple aspects to consider: buying new business software is always a serious decision. You need to look at costs (upfront spending as well as maintenance), IT requirements, usability, learning curve for implementation and, most importantly, you must fully understand what your needs are, so you can implement a tailored solution that covers them all.
Why is video so important? Video has been proven to command more consumer attention than any other medium. In a market where almost all consumers have completed saturated attention spans, video is the medium that is proving to be the most captivating.
In the words of Peter Drucker "If you can't measure it, you can't improve it". This sentence refers to the undeniable importance of measuring results before and after the implementation of any change. Metrics fuel decision-making, decide budget allocations, and weigh the impact of our business choices — it is only natural that learning and development activities are dictated by them too.
One of the most frequently asked questions in any business, as the last quarter comes close, is: “What should we be taking into consideration as we draw our strategic plans for next year?”
The time to make plans for next year(s) is a busy time for most companies: in addition to the wrap-up reporting that takes place at this time, you also need to create or adjust your overall strategy. This makes it the perfect time to build a business case to add training as part of your strategy - for marketing, sales, customer success, partners management and operations.
It is no secret that most lead generation strategies are outdated, ineffective and annoying. Do you agree that lead generation tactics need to be overhauled to become effective? This is where education marketing comes into play.
If you work in marketing, you probably often wonder whether you are exploring all your options to maximize your customer acquisition while keeping acquisition costs low.
Download this checklist to help you understand if your company is experiencing growth pains and how well your team is handling them. Also, you can find 7 practical tips that will help you deal with growth and successfully prepare for a sustainable future.