Over the last few years, the use of video in content marketing has been consistently on the rise. A video academy is an excellent way to harness the power of relevant content through video while collecting valuable data: three of the best tactics rolled into one enticing learning platform.

There are different stages of connection, trust, and mutual knowledge in any relationship, whether it is romantic or in business. And depending on how you carry the relationship it can lead to getting down on one knee and get a yes, or… churn. So, how can you make your customers fall in love with your brand?

If you work in marketing, you probably often wonder whether you are exploring all your options to maximize your customer acquisition while keeping acquisition costs low.

We’re inviting you to take a step back and reflect upon the concept of certification for five minutes. When someone is certified, they can give evidence — usually via an official document or stamp of approval — that they have attained a certain status or level of achievement. A certification is both a guarantee and an endorsement.

When it comes to customer education, most companies are still in reaction mode. They tend to respond to their customer requests, but they are not yet proactive in delivering a customer education strategy that is aligned with the most important goals of their business.