Some products are simpler to explain than others. Whether it’s due to its complexity, its underlying technology, the related concepts, or a higher level of innovation, sometimes you need to go one step further in terms of education for both demand and lead generation and to increase product usage and customer retention.
You already know that training your staff, your customers and your partners will positively impact your business results. In this article, we will list some of the metrics you want to be looking at when assessing the value of your training initiatives, and what KPIs directly link training to corporate success.
Regardless of numerous benefits of training, managers are being pushed to do more with less money and fewer resources. In this article, we will look at how to prove the value of learning initiatives over its costs, as well as different ways to ensure that you can get more bang for your buck when it comes to training.
Integration offers many benefits, especially in terms of productivity, efficiency and reporting. This includes being able to integrate your training platform seamlessly with your other key tools like your CRM, PMP, Marketing Automation platform, Customer Management tools and so on.
If your sales strategy successfully integrates educational content, and your sales reps understand they can be helpful and knowledgeable instead of “salesy”, the entire sales process can become shorter and more effective. Also, educational content can help you build trust and a great relationship with your customers.
We noticed there is a lack of content regarding Integration for non-technical people in sales, marketing, customer success, partners management, operations, HR… well, pretty much everyone besides IT. So, we decided to create one.
Shortening the sales cycle is always a top goal for marketing and sales teams, however, it is one of the hardest KPIs to impact. In this article, we will share how you can use educational content to reduce this time to customer period, while also collecting all the other benefits of this solution.
This is a question that everyone who manages or is building an academy should be asking. In this article, we’ll focus on the three most decisive areas you should be analysing in order to make sure your audience and your company is getting the most of your academy.
One of the main training trends for next year is learner-focused training. You may think this is already something you do but - are you sure that’s the case? In this article, we share 7 tips to help you achieve a truly learner-focused training programme.
If you are yet to be convinced that training your leads, customers, partners, associates and internal staff is a worthwhile investment, here are eight quantifiable ways that training will directly impact your business metrics and will help you build a bullet-proof case for implementing an academy.