Shortening the sales cycle is always a top goal for marketing and sales teams, however, it is one of the hardest KPIs to impact. In this article, we will share how you can use educational content to reduce this time to customer period, while also collecting all the other benefits of this solution.

This is a question that everyone who manages or is building an academy should be asking. In this article, we’ll focus on the three most decisive areas you should be analysing in order to make sure your audience and your company is getting the most of your academy.

One of the main training trends for next year is learner-focused training. You may think this is already something you do but - are you sure that’s the case? In this article, we share 7 tips to help you achieve a truly learner-focused training programme.

If you are yet to be convinced that training your leads, customers, partners, associates and internal staff is a worthwhile investment, here are eight quantifiable ways that training will directly impact your business metrics and will help you build a bullet-proof case for implementing an academy.

The time to make plans for next fiscal year(s) is a busy time for companies: in addition to the wrap-up reporting that takes place, you also need to create or adjust your overall strategy. This makes it the perfect time to build a case to add training as part of your strategy – especially for marketing, sales and customer success. 

As the last quarter of the year approaches, one of the most common (and important) questions in any business is: “What should we take into consideration as we define our strategic plans for next year?”

Marketing, Sales and Customer Success are the 3 stages of the same process working to attain a shared goal – getting and retaining happy customers. However, in many companies the customer facing teams still work in silos instead of working together. There are many benefits to team up and here are some ideas on how to do it.

Educating leads and customers is very important: from communicating with a large number of potential customers, to retaining your existing customer base. High-quality content builds trust and credibility, making it easier to be found online, generating more leads and keeping your customers engaged and happy. But you need to make sure you are there when your customers and potential customers are looking for education in a subject related to your business.

Some products (especially SaaS) can go through several product updates in short periods of time. This can make it difficult for you to help your customers keep up with the updates and, if this is not handled correctly, can have a deep negative impact in your customer’s product usage and satisfaction.

Over the last few years, the use of video in content marketing has been consistently on the rise. A video academy is an excellent way to harness the power of relevant content through video while collecting valuable data: three of the best tactics rolled into one enticing learning platform.