One of the big red flags for customer churn is lack of engagement with your product and your company. Once your customers stop using your product and stop answering your calls, it's just a quick step for them to cut all ties. The trick to avoid this is to keep them happy and engaged. But how do you do that?
Customers are the backbone of a business. Without customers, a business loses more than revenue: it loses purpose. Attracting and retaining customers is a top priority for any company. Ironically, these are also the top-of-mind challenges most business owners quote when asked about what’s holding them back.
As part of business communication, Customer engagement is an indication of how a business is able to retain attention and remain in the consciousness of customers. How often people come back to your business and the level of anticipation about your business activities. Increasing your customer engagement can increase the possibilities of making greater sales. As awareness and anticipation about your business grows, the higher the chances of that potential being converted.
You probably already know that providing your team with adequate training is the best way to help them succeed. Ensuring everyone has the correct foundation knowledge and the basic skills to complete their tasks accurately is not a nice-to-have: it is fundamental to your company’s success. In a “sink or swim” scenario, those who haven’t been taught how to swim cannot be expected to stay afloat, let alone reach the shore!
Re-sellers, outsourcing and channel partners, suppliers, contractors, marketplace agents, franchisees… what do you need to do in order to keep all your partners happy and engaged?