The North Star is a guiding light that helps navigation wherever you are on Earth, to reach your destination. As this star lies directly above the Earth’s Northern Pole, it is a steady point of reference in the night. In business, the North Star has exactly the same purpose: to be a guide to keep both leadership and team focused on the right direction to achieve success and growth.

Sharing knowledge, training, and keeping your team in the loop of important information is very important. However, as your company grows, it can become a bit of a challenge to scale this in an effective way. In this article, you will find 6 helpful tips.

At bugle, we were sorry to hear about Clayton Chistensen’s passing. He was one of the greatest innovation thinkers in the last decades. I’ve recently published a short article in his memory, which was motivated by my gratitude for having been his student. You can find the English version and the Portuguese original at the end of this article.

If you are yet to be convinced that training your leads, customers, partners, associates and internal staff is a worthwhile investment, here are eight quantifiable ways that training will directly impact your business metrics and will help you build a bullet-proof case for implementing an academy.

Marketing, Sales and Customer Success are the 3 stages of the same process working to attain a shared goal – getting and retaining happy customers. However, in many companies the customer facing teams still work in silos instead of working together. There are many benefits to team up and here are some ideas on how to do it.

Educating leads and customers is very important: from communicating with a large number of potential customers, to retaining your existing customer base. High-quality content builds trust and credibility, making it easier to be found online, generating more leads and keeping your customers engaged and happy. But you need to make sure you are there when your customers and potential customers are looking for education in a subject related to your business.

Growth is a beautiful thing, isn’t it? It means there are many things you are doing well. However, it also means your team and you will need to deal with the challenges it brings. But, don’t worry! If your company was able to generate growth, now it will be able to overcome its challenges. And here are some tips to help you.

Download this checklist to help you understand if your company is experiencing growth pains and how well your team is handling them. Also, you can find 7 practical tips that will help you deal with growth and successfully prepare for a sustainable future.