There are different stages of connection, trust, and mutual knowledge in any relationship, whether it is romantic or in business. And depending on how you carry the relationship it can lead to getting down on one knee and get a yes, or… churn. So, how can you make your customers fall in love with your brand?

When it comes to customer onboarding, everyone agrees: “You never get a second chance to make a first impression.” The quality and success of your relationship with any new customer is highly dependent upon your first contact with them.

One of the big red flags for customer churn is lack of engagement with your product and your company. Once your customers stop using your product and stop answering your calls, it's just a quick step for them to cut all ties. The trick to avoid this is to keep them happy and engaged. But how do you do that?

Customer service, customer support and customer success are sometimes used interchangeably to refer to the same service. But do you know the difference between the three?

How satisfied are you with your customer onboarding process? Would you say it is as effective as it could be? Are you confident your customer funnel does not become narrower after their first visit? In business, as in real life, you generally only have one chance to make a strong impression. A successful customer onboarding strategy does more than attracting customers: it also makes them stay, converting them into long-term paying users.

When selecting a training platform there are multiple aspects to consider: buying new business software is always a serious decision. You need to look at costs (upfront spending as well as maintenance), IT requirements, usability, learning curve for implementation and, most importantly, you must fully understand what your needs are, so you can implement a tailored solution that covers them all.

In the words of Peter Drucker "If you can't measure it, you can't improve it". This sentence refers to the undeniable importance of measuring results before and after the implementation of any change. Metrics fuel decision-making, decide budget allocations, and weigh the impact of our business choices — it is only natural that learning and development activities are dictated by them too.

One of the most frequently asked questions in any business, as the last quarter comes close, is: “What should we be taking into consideration as we draw our strategic plans for next year?”

Customers are the backbone of a business. Without customers, a business loses more than revenue: it loses purpose. Attracting and retaining customers is a top priority for any company. Ironically, these are also the top-of-mind challenges most business owners quote when asked about what’s holding them back.

The time to make plans for next year(s) is a busy time for most companies: in addition to the wrap-up reporting that takes place at this time, you also need to create or adjust your overall strategy. This makes it the perfect time to build a business case to add training as part of your strategy - for  marketing, sales, customer success, partners management and operations.