Creating a dedicated learning academy for your customers has a double purpose. On the one hand you can teach users how to make the most out of your product or service with product and skills training, making them expert users. And you know that expert users are more likely to remain loyal customers and be valuable brand ambassadors. On the other hand, by sharing high-quality industry-related content you are adding significant value to your brand and positioning your company in the market, attracting more leads, and generating more sales.
Integration offers many benefits, especially in terms of productivity, efficiency and reporting. This includes being able to integrate your training platform seamlessly with your other key tools like your CRM, PMP, Marketing Automation platform, Customer Management tools and so on.
We noticed there is a lack of content regarding Integration for non-technical people in sales, marketing, customer success, partners management, operations, HR… well, pretty much everyone besides IT. So, we decided to create one.
Different companies have different customer success approaches, and the decision between a low-touch or high-touch support model is usually dictated by strategic drivers as much as economic constraints. The two models are generally portrayed against one another, as often companies transition from high- to low-touch when scaling their business.
Brands have been using the power of customer self-service to reduce costs and speed up processes for quite some time now: we just need to think of Ikea, petrol stations or self-service checkouts at the supermarket. In general, such solutions allow companies to save money while making the customer happy because they can do what they need to do without waiting or stressing.
In this article, we will look at the top five red flags that can lead to customer churn. For each of these red flags, we will share practical tips that customer success managers can use to mitigate them, as well as valuable insights on how to combat churn throughout the entire customer journey.
This is a question that everyone who manages or is building an academy should be asking. In this article, we’ll focus on the three most decisive areas you should be analysing in order to make sure your audience and your company is getting the most of your academy.
You know how important customer onboarding is and how it plays a crucial part in both getting your customers to first value quickly and starting a long-lasting relationship.
Time to value (TtV) is a valuable business metric: it describes the amount of time it takes for your customer to get actual value from using your product. In other words, it is the time it takes your customer to experience the value they were promised.
Many customer success leaders find themselves in a situation in which they have to convince others of the benefits of using training for customer retention, satisfaction and engagement. In this article, we will give you some pointers on how to convince the leadership team to invest in a customer academy.