We’re inviting you to take a step back and reflect upon the concept of certification for five minutes. When someone is certified, they can give evidence — usually via an official document or stamp of approval — that they have attained a certain status or level of achievement. A certification is both a guarantee and an endorsement.
In the business world, retention is permanently a hot topic. We all know that it typically costs far less to retain a customer than it does to acquire a new one. This is one of the reasons the acquisition funnel needs to be optimised at every stage to ensure that no one falls through the cracks.