Clients buy your product to serve a purpose, usually related to being successful at doing something.
This is not achieved just by knowing how to use your product. Your product is the tool that will help your customers do what they need to do, for sure. However, what will interfere with your customers' ability to be successful? What do they need to know how to do to get the best results?
Onboarding is a crucial stage of your company’s relationship with a customer. In fact, it is so important that it’s many times a factor in customer churn when not done right. More than food for thought, the questions you should ask is: Is my customer onboarding programme effective? Is it helping my customers be successful using my product / service?
Some products are simpler to explain than others. Whether it’s due to its complexity, its underlying technology, the related concepts, or a higher level of innovation, sometimes you need to go one step further in terms of education for both demand and lead generation and to increase product usage and customer retention.
Onboarding is a crucial time in your relationship with your clients as it creates the ground in which you plant the seeds for a long and fruitful relationship - when done well. Doing it right is no easy feat, as it is usually very time consuming for your Customer Success team and when your company is growing this can lead to a few challenges, namely, scalability.
When you create your customer training strategy, it is important to make sure your customer success goals are aligned with your training programme. This article will help you understand why this approach makes sense and how to make the most of this alignment.
Creating a dedicated learning academy for your customers has a double purpose. On the one hand you can teach users how to make the most out of your product or service with product and skills training, making them expert users. And you know that expert users are more likely to remain loyal customers and be valuable brand ambassadors. On the other hand, by sharing high-quality industry-related content you are adding significant value to your brand and positioning your company in the market, attracting more leads, and generating more sales.
You know how important customer onboarding is and how it plays a crucial part in both getting your customers to first value quickly and starting a long-lasting relationship.
Time to value (TtV) is a valuable business metric: it describes the amount of time it takes for your customer to get actual value from using your product. In other words, it is the time it takes your customer to experience the value they were promised.
Many customer success leaders find themselves in a situation in which they have to convince others of the benefits of using training for customer retention, satisfaction and engagement. In this article, we will give you some pointers on how to convince the leadership team to invest in a customer academy.
Customer Onboarding is a crucial time for your customers’ success as it can set the tone in terms of product adoption, usage, satisfaction and relationship with your brand and product. One of the questions we get asked frequently is: what makes a great onboarding training programme. Here’s the answer.