online training, sales training

7 Training platform integrations to boost your business

A great digital training platform will allow you to easily create, manage and report on your customer, partner and team training. But it will also allow to integrate with other software to increase efficiency, productivity, agility, data management, reporting, or simply to offer a smoother experience to your audience. Here are the top integrations you should consider to give your business a boost.

5 min read Joana Fonseca, Head of Marketing & Inbound Sales Continue reading

online training, sales training

Why include online training in your 2022 planning

Planning, budgeting, reporting, defining new goals, strategising. For most of us, the last quarter of the year is a time for reporting and reflecting on what was done, what went well, and what needs to improve. And, on the other hand, to plan for the future, overcome new challenges, define new goals and prepare for a successful year.

In this article, you can find out how a digital academy can help you achieve your new set goals, overcome challenges, and drive success, whether you work in Marketing, Sales, Customer Success, Partner Management and Operations, or Human Resources.

6 min read Joana Fonseca, Head of Marketing & Inbound Sales Continue reading

customer education, online training

Why offer skills training to your clients (and which ones)

Clients buy your product to serve a purpose, usually related to being successful at doing something.
This is not achieved just by knowing how to use your product. Your product is the tool that will help your customers do what they need to do, for sure. However, what will interfere with your customers' ability to be successful? What do they need to know how to do to get the best results?

3 min read Joana Fonseca, Head of Marketing & Inbound Sales Continue reading

customer education, customer retention

Customer Onboarding Programme Analysis: Survey examples

Onboarding is a crucial stage of your company’s relationship with a customer. In fact, it is so important that it’s many times a factor in customer churn when not done right. More than food for thought, the questions you should ask is: Is my customer onboarding programme effective? Is it helping my customers be successful using my product / service?

2 min read Francisca Cordeiro, Head of Customer Success Continue reading

customer education, customer retention

2 Ways to Make your Customer Onboarding Scalable

Onboarding is a crucial time in your relationship with your clients as it creates the ground in which you plant the seeds for a long and fruitful relationship - when done well. Doing it right is no easy feat, as it is usually very time consuming for your Customer Success team and when your company is growing this can lead to a few challenges, namely, scalability.

2 min read Francisca Cordeiro, Head of Customer Success Continue reading

customer education, customer retention

How to align customer training with customer success goals

When you create your customer training strategy, it is important to make sure your customer success goals are aligned with your training programme. This article will help you understand why this approach makes sense and how to make the most of this alignment.

2 min read João Pedro Magalhães, Customer Success Manager Continue reading

customer education, customer retention

How to create the course production pipeline for your Customer Academy

Creating a dedicated learning academy for your customers has a double purpose. On the one hand you can teach users how to make the most out of your product or service with product and skills training, making them expert users. And you know that expert users are more likely to remain loyal customers and be valuable brand ambassadors. On the other hand, by sharing high-quality industry-related content you are adding significant value to your brand and positioning your company in the market, attracting more leads, and generating more sales.

3 min read Lisa Belchior, Project Manager & ID Expert Continue reading

customer retention, customer success

How can low-touch feel like high-touch?

Different companies have different customer success approaches, and the decision between a low-touch or high-touch support model is usually dictated by strategic drivers as much as economic constraints. The two models are generally portrayed against one another, as often companies transition from high- to low-touch when scaling their business.

3 min read Francisca Cordeiro, Head of Customer Success Continue reading

customer retention, customer success

How a digital Customer Academy improves Customer Success metrics

Brands have been using the power of customer self-service to reduce costs and speed up processes for quite some time now: we just need to think of Ikea, petrol stations or self-service checkouts at the supermarket. In general, such solutions allow companies to save money while making the customer happy because they can do what they need to do without waiting or stressing.

3 min read João Pedro Magalhães, Customer Success Manager Continue reading

customer retention, customer success

Preventing Customer Churn: how to identify and fix red flags

In this article, we will look at the top five red flags that can lead to customer churn. For each of these red flags, we will share practical tips that customer success managers can use to mitigate them, as well as valuable insights on how to combat churn throughout the entire customer journey.

4 min read Francisca Cordeiro, Head of Customer Success Continue reading

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