Over the last few years, the use of video in content marketing has been consistently on the rise. A video academy is an excellent way to harness the power of relevant content through video while collecting valuable data: three of the best tactics rolled into one enticing learning platform.

On our professional and personal lives we are all inundated with content. Nowadays, anyone can post online whatever they deem important. Yet, the more content is available, the more people look for real thought leaders you can trust.

Attracting and converting leads is one of the highest priority goals in marketing. In addition to the typical marketing challenges — driving traffic and engagement, rank first in search engines, increase brand awareness, just to name a few — there’s an extra level of difficulty: not all leads are created equal and highly qualified leads are the most desirable.

It is well understood that video has taken the world by storm: there are more than 1 billion active users on YouTube today, and close to 400 hours’ worth of video content is uploaded to this platform every minute. In addition, video training platforms are increasingly becoming the go-to solution for companies to educate their customers, partners and employees.

It is no secret that most lead generation strategies are outdated, ineffective and annoying. Do you agree that lead generation tactics need to be overhauled to become effective? This is where education marketing comes into play.

If you work in marketing, you probably often wonder whether you are exploring all your options to maximize your customer acquisition while keeping acquisition costs low.

You probably already know that providing your team with adequate training is the best way to help them succeed. Ensuring everyone has the correct foundation knowledge and the basic skills to complete their tasks accurately is not a nice-to-have: it is fundamental to your company’s success. In a “sink or swim” scenario, those who haven’t been taught how to swim cannot be expected to stay afloat, let alone reach the shore!

Whether you are training customers, partners or your team it is important to make sure your video training platform offers a fully branded experience to your audience, that reflects your organization and brand.

When it comes to customer education, most companies are still in reaction mode. They tend to respond to their customer requests, but they are not yet proactive in delivering a customer education strategy that is aligned with the most important goals of their business.