Sales training is a very important part of the success of your sales team as it empowers your sales team with the knowledge, skills and confident they need to accomplish company goals. But, how do you know if your Sales Training Academy is effective? What are the best practices to run a successful Sales Training Academy?

We noticed there is a lack of content regarding Integration for non-technical people in sales, marketing, customer success, partners management, operations, HR… well, pretty much everyone besides IT. So, we decided to create one.

Learn how to use the bugle online video training platform from both the student and the back-office manager perspectives in this online course, from the bugle Academy.

We all know that video is the most popular medium for communication and sharing information. We also know that video training is a great way to enhance performance, as it provides a standardized method of sharing knowledge throughout an organization and is a way to communicate in an engaging manner with all its stakeholders. But there’s more to video besides being trendy.

“We need you to present this course.” Dreaded words for many of us that would prefer to get a back massage by a gorilla than to be in front of a camera. When I received this request, I felt a mix of excitement (I confess!) and, you guessed it: overwhelming fear. Spoiler alert: it was actually quite a fun and fulfilling experience so, for you, my fellow “camerafobics”, I’m sharing some tips to help you go through it and get a great result.

I’m proud to announce the launch of the bugle Academy. A new online academy with free courses on the topic of online corporate training, and aimed at professionals working in sales, customer success, marketing, operations, partner management, and human resources.

Different companies have different customer success approaches, and the decision between a low-touch or high-touch support model is usually dictated by strategic drivers as much as economic constraints. The two models are generally portrayed against one another, as often companies transition from high- to low-touch when scaling their business.

In this article, we will share what makes a great partners training programme that will help ramp up your partners quickly and effectively, setting them (and you!) up for success, with all the product knowledge and skills they need to do a fantastic job.

When creating a video course, there are a few steps you need to take to ensure you get the best result in terms of conveying the message, keeping your learners engaged and ensure maximum retention. Also, following these steps will guarantee a more efficient production from start to finish. In this article, we are sharing some pro tips on the (very important) first step: defining the course’s scope.

At bugle, we were sorry to hear about Clayton Chistensen’s passing. He was one of the greatest innovation thinkers in the last decades. I’ve recently published a short article in his memory, which was motivated by my gratitude for having been his student. You can find the English version and the Portuguese original at the end of this article.