“We need you to present this course.” Dreaded words for many of us that would prefer to get a back massage by a gorilla than to be in front of a camera. When I received this request, I felt a mix of excitement (I confess!) and, you guessed it: overwhelming fear. Spoiler alert: it was actually quite a fun and fulfilling experience so, for you, my fellow “camerafobics”, I’m sharing some tips to help you go through it and get a great result.

I’m proud to announce the launch of the bugle Academy. A new online academy with free courses on the topic of online corporate training, and aimed at professionals working in sales, customer success, marketing, operations, partner management, and human resources.

Different companies have different customer success approaches, and the decision between a low-touch or high-touch support model is usually dictated by strategic drivers as much as economic constraints. The two models are generally portrayed against one another, as often companies transition from high- to low-touch when scaling their business.

In this article, we will share what makes a great partners training programme that will help ramp up your partners quickly and effectively, setting them (and you!) up for success, with all the product knowledge and skills they need to do a fantastic job.

When creating a video course, there are a few steps you need to take to ensure you get the best result in terms of conveying the message, keeping your learners engaged and ensure maximum retention. Also, following these steps will guarantee a more efficient production from start to finish. In this article, we are sharing some pro tips on the (very important) first step: defining the course’s scope.

At bugle, we were sorry to hear about Clayton Chistensen’s passing. He was one of the greatest innovation thinkers in the last decades. I’ve recently published a short article in his memory, which was motivated by my gratitude for having been his student. You can find the English version and the Portuguese original at the end of this article.

Sometimes you need to focus in just one task so, in this article, we’re showing you how to create a quicker access to your bugle platform (either as a student or as back office manager) that allows you to have a focused view, without other tabs or distractions.

Brands have been using the power of customer self-service to reduce costs and speed up processes for quite some time now: we just need to think of Ikea, petrol stations or self-service checkouts at the supermarket. In general, such solutions allow companies to save money while making the customer happy because they can do what they need to do without waiting or stressing.

Oh, working from home, so comfortable and easy. Well… not quite!
If you think that working remotely means working from the couch in front of the TV with a snack in your hand, forget about it! It’s true that it has several advantages, like skipping morning traffic, avoiding getting all soaked in a rainy day or, my favourite, working from a terrace in a beautiful day. But, on the other hand, it means that you have to work harder to stay in tune with your colleagues, hoping they will be willing to cope with you in order to overcome some “distance-caused” obstacles. And there’s also the loneliness issue to face. In other words, working remotely is not for everyone.

We may know since Ancient Greece that the “only constant in life is change”, a quote attributed to Heraclitus. Even so, no one will argue that change is hard for most people. Human beings are creatures of habit: we tend to dislike change because it interferes with our sense of autonomy and it can make us feel we’re about to lose control.