How can your company training entice learners’ interest and engagement?

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You probably already know that providing your team with adequate training is the best way to help them succeed. Ensuring everyone has the correct foundation knowledge and the basic skills to complete their tasks accurately is not a nice-to-have: it is fundamental to your company’s success. In a “sink or swim” scenario, those who haven’t been taught how to swim cannot be expected to stay afloat, let alone reach the shore!

In this article, we have gathered a few reasons why providing your employees with a robust corporate training road-map — one that goes beyond the onboarding experience, which is absolutely necessary — will lead to business growth.

The truth is that training attracts and retains the right people. A company where people can continuously learn and develop will entice people for whom learning and developing is a priority — and these are the employees everyone wants to find. If you increase the value proposition of your available positions, they’ll become more desirable. Moreover, investing in an employee training programme will make your current employees stick around for longer, and increase their job satisfaction. We know that training increases employee productivity and reduces costs in recruitment, onboarding, turnover and absenteeism.


How can you ensure your training can successfully entice interest and foster engagement?

1. Provide an appealing training experience
2. Make it easily accessible
3. Foster a development culture
4. Spread the word
5. Gather their feedback
6. Allow for customisation


1. Provide an appealing training experience

Training is fun, and the training experience should reflect that. If you offer a beautiful, customized and professional video training experience, your employee will enjoy going through their training and will keep coming back for more.


2. Make it easily accessible

The user interface of your platform should allow for a seamless and delightful user experience. You should also make sure your training is available 24/7 and from any device. This makes it easier for your employees to manage, and they can choose when and where to go through the content, coming back to the different sections according to their particular needs.


3. Foster a development culture

You’ll want your company to be known for fostering a development atmosphere — both internally and externally (partners, customers). You should use every opportunity to proudly showcase your company's academy. You can mention it in your available job specs (it feels almost like a perk!), while interviewing candidates, at internal events, manager updates and team meetings. Peer pressure is a great incentive for cultural anchors to set, and you will want training to become one of the defining values of your corporate context.


4. Spread the word

You should have a communication plan to make sure you spread the word about all the courses — current and future. Why not create a learning newsletter, or — even better — a whiteboard that is located in a social area, where you can constantly add teasers and reminders? And why not ask people to submit their own ideas? You can also use a connect tool to do this.


5. Gather their feedback

We love the connect tool idea because it is bidirectional, and you can easily extract information to analyze and report on! While you can use it to post training news and updates (Coming soon; What’s new this week; Have you completed the mandatory code of conduct refresher?), you can also invite people to participate, share their ideas and join the conversation (What skill would you like to improve? Is there anything you wish you knew how to do but are too shy to ask?). You should be ready to adapt training offerings to your employees' feedback, wants and needs. And asking them what they want is a great way to ensure you’re in sync!


6. Allow for customisation

Your training tool and your training content offerings should be flexible and customisable. Not everyone will want (or need!) to follow the exact same learning path, and people should also be empowered to create their own learning roadmap. While some modules will definitely be mandatory, others will be very role-specific, and others will be solely based on interest. We recommend you offer a nice mix of technical courses (sales skills, product training, internal software, reporting) and lifestyle courses (nutrition, styling, parenting) on your portfolio. You can easily do this with your training tool’s organizational features.


In short, a video training academy is a powerful, multilayered tool that can result in a multitude of (measurable) benefits for your company. With a relatively small investment, you can have a robust solution that you can easily build upon. Choosing a reputable, user-friendly video training tool is the best guarantee that your investment is in the right place.

 Is it time to get a digital training platform for marketing

You may also find interesting:

12 tips to choose the right training platform (article)
How to increase your audience's engagement with your courses (article)
How to create a communication plan for your academy (guide)

Do you want to learn more about how bugle can help you with employee training? Let's talk!

Writen by Joana Fonseca
06-Sep-2018 11:33:00

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