Online video training courses involve a set of different steps which consume time and resources. The truth is that even if you are part of a well-oiled team resembling a Formula 1 pit stop crew, there is always room for additions and improvements.
That being said, you don’t need to replace your process. Far from it. Teams still need to create and develop the best possible experience for their students. This means looking at Artificial Intelligence solutions exactly as that, solutions.
Why am I trying to make this statement, working as a multimedia designer and video editor? Should I be afraid of getting replaced by machines?
Video editors use tools built upon AI frameworks
I like this spoken sentence by Jeff Dean (head of Google's AI efforts): “(…) for decades, almost since the very beginning of computing, people have wanted to be able to build computers that could see, understand language, understand speech.”
We have them nowadays and alongside that computational power, we can create video content filled with intricate details, different people, characters, avatars, animations, text, subtitles, speech, music… the list goes on. But the myriad of features integrated in the programs at our disposal didn’t appear out of nowhere.
Take the Adobe ecosystem as an example. The company uses their own AI and machine learning technology (Adobe Sensei) as an asset for the development of new intelligent features for Premiere, After Effects, Character Animator, and probably every other program available in their creative suite.
Sure, but what about actual solutions?
Over the years, AI development also paved the road for new products to appear on the market, with a solid emphasis on web-based applications. The companies behind these products aim at providing alternatives to problems that content creation teams or individuals face during video production.
We spend a good amount of time scheduling and preparing for a studio. Most importantly, people must be physically present on that recording day, or nothing will come of it. Even if it’s just a voice-over for an infographic animation.
I recently tested Synthesia. A platform that allows users to pick an AI based avatar (presenter), type/paste the chosen script (supporting over 60 different languages) and download a generated video that fits their needs. All within an easy-to-use platform that also provides a simple editor to add text, music, images.
This was the moment I started thinking: “Will I be replaced by a machine?”
There is a caveat to these tools
Synthesia and other AI based platforms providing these types of rapid outputs for specific needs are excellent. It’s a great use of machine learning and problem-solving.
However, we still require people to give the inputs. Whether we are talking about the information to be presented to students throughout a course to the design elements that are implemented and even the smallest details that we strive to offer for great online training content.
In this specific time, the final product generated by these tools is not yet the best. These platforms will get better, I’m sure of it. But I also think they will improve together with their users.
Should I be afraid of this “new” solution?
To make my point, it’s not a “new” solution. Artificial Intelligence has been in steady development side by side with the tools that we use. In my opinion, we mainly get fascinated, threatened, and afraid altogether every time we see a machine doing something better and better.
I won’t argue with the following assumption. That AI may replace some workers like me in the near or long run and make it difficult for us to find work. If companies are investing in AI rather than hiring new employees. It might happen.
Still, many, many people who work in content creation try and test tools, platforms and software along their work life and ultimately reap the benefits when they understand what they can do with them. Afraid? Maybe in certain days, others not so much.
Check out the “Creating an effective online course” free certification course at the bugle academy, or read the “How to create a video training course: the complete step by step guide” to learn more about how to create a great online video course.
How to convert in-person training into online delivery (guide)
Tips to quickly create & deliver a professional-looking online course (article)
5 free tools for video creation – the bugle selection (article)
Free tools for low-cost professional looking video production (article)
Why digital training is the smart choice for your business (article)
12 tips to choose the right training platform (article)
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