video training

How to leverage video to teach Sales Skills

2 min read Rodrigo Pessoa Jorge, Business Development Manager

What can a company not live without? The ability to build relationships with customers and be able to showcase its products’ value. This means sales skills development is as fundamental as product or sales process knowledge.

Training your sales team can have a strong impact on their ability to connect with prospects, present with an impact, be more productive, build rapport, deal with objections, create successful routines, and so on. Mastering these sales skills will help improve sales team performance.

So, how can you leverage video to teach sales skills? Video training is an engaging and extremely flexible format - you can use animations, role-playing scenarios, screen casting, specialist presenters, and more. Also, it’s highly effective and offers a higher retention rate

Use video to show real-life situations with actual
role-playing scenarios. These will help your team retain knowledge and, quite literally, see how to handle certain situations.

TIP: Do your homework! Talk to your team to understand the top situations that are harder to handle or bring them more fear and frustration. These are the one you should start with when creating your skills training plan.

With video animation, you can make difficult concepts or processes easier to understand. Animation is great if you need to convey to your team additional literacy on your product, its underlying technology, or related skills to be able to better understand it – and explain it. Also, if you need to explain a complex sales process, this type of video can be the best option.


Using screen casting (or recording the screen), is perfect to explain your software, but also to help your team learn about other platforms they need to use. Knowing how to use all the platforms they need to use will help your team (and you) be more productive, as they know the right way to do things, including adding information that is crucial to your reporting activities.


Recording a presenter is also an option and, if you have a message to convey that needs to reach many people, you can always use this format: a person speaking. It is also the simplest format, that you can easily do with a smartphone, in a quiet room.

This type of video offers a personal feel and creates a connection. You can have an onboarding welcome message from your CEO, a best performing team member offering tips, an interview style video where you answer your team’s FAQs... Possibilities are endless, and the benefits are great!


Having your sales team go through a video training programme will result in a boost of their confidence and motivation, a measurable increase in their knowledge and a likely decrease in turn-over. Your sales team will be happier — more motivated and highly engaged —which will ultimately result in better performance and more sales.

From prospecting skills to closing the deal, from integrating a new team member to celebrating achievements, you should make sure you are empowering your sales team with the skills they need to succeed.


If you are you not sure how to start and implement a Sales Training programme in your company, here is an infographic with a 6 (easy) steps plan to setup Sales Training.

How to setup Sales training

You may also find interesting:

Top 6 Sales Challenges and how to fix them

Why having a Brand Academy can improve Marketing and Sales KPIs

Online Sales Training Academy ROI Calculator

Tags: video training, sales training, sales performance, sales


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