Digital is no longer just a poor afterthought; it is the way forward. It’s time to let it be a part of our lives and trust its opportunities and the choices it creates. Do you agree?
For the past years, we have been hearing about the concept of digital transformation and the digitalization of companies and businesses. At the same time, I’m experiencing in real time the way that the acceleration of technology is infiltrating our daily lives, in both our personal and professional routines.
In 2020, something else sneaked into our lives, our jobs and our homes - a pandemic crisis. But it is not about the pandemic crisis and the multitude of tragedies it is creating that I want to talk about. I want to talk about the opportunities and challenges that arose from this urgency for digital transformation. About how, all of a sudden, all of those concepts that were so ingrained in our tasks and routines return to the spotlight showing us that there is still a long way to go. And we did it. And there is no point going backwards.
Specialists tell us that the main objective of digital transformation is betting on technology to promote improvements in business results. But it is so much more than that! It is using technology to improve people's lives. So, I look around and try to understand where digital transformation is happening and what it represents in real life.
I think of my father, who works as a postman, and now he tells me about the thousands of packages they deliver and the PDA postmans use for tracking instead of the plain old letters he used to deliver. He tells me about the software he uses and the online training he still has not attended. Truth be told, he sometimes gets bored from the increased office work (he always enjoyed the interaction with customers), but sometimes he calls me very proud of what he can now do in his computer. The company digitized and so did my father.
I think of my goddaughter who, instead of moving to Lisbon to attend college, is still in the countryside, in Alentejo. She attends some classes from home and only comes to Lisbon to attend practical classes. This allowed her to have a less radical change from Alentejo to Lisbon.
I think of my last doctor's appointment, made through video call. So easy, so simple. And I ask myself why, until now, I did not do that. It is so good to be able to choose between a video call or going to the doctor’s office, and most of all being able to trust in that alternative.
I think of my in-laws, who are very fit conscious, that now take the online classes that their gym offers. In the beginning, they found it weird but now it is part of their daily routine.
I think of my husband, so committed to digital marketing campaigns, and see the amount of new paths and business opportunities that arose. He used to complain that ebooks did not sell enough, maybe now they will also gain more relevance.
It is not a new strategy, but it has gained another notoriety. I think of my professional path, now more than 15 years in e-learning, and how companies are now adapting to deliver quality online training. Many already did, but now it has gained momentum. What a joy!
And I reflect about all this from the comfort of my home, because I have the privilege to work remotely. And it makes me so happy to know that from now on, the way forward for many companies is a hybrid working system. Finally!
All of this is digital transformation. Digital transformation in businesses, schools and universities, work and personal life. But none of this is new, is it? Digital-based alternatives already existed before the pandemic, they just gained relevance and notoriety, stopped being an afterthought and started to be seen with credibility and confidence. I hope so!
Now, after this injection of digital, we can choose to call a co-worker to solve an urgent matter, or talk to him via chat. The use of these new types of internal communication tools has become a commonplace.
We can choose to have a face-to-face meeting with a client, but it will no longer be strange to propose a video call. We can choose to do an online course because the offer is bigger and better. We can even choose to live in the city or in the countryside, close to family. If you think about it, most of the office work can be done remotely, can't it?
And these are just some examples.
This pandemic was a turning point (and still is!) for understanding the power of digital. It cannot be seen as a threat anymore, but as a valid, necessary, credible path. I think the challenge now is embedding this concept in companies, as a whole: in recruitment, onboarding, training, communication, processes, customer relations, the way we deliver services. It is time to look at such a dark moment in our history and accept that digital transformation is no longer just a fancy concept, it is the way forward. It is the way to improve business performance, customer satisfaction and everyone's quality of life. It is time to allow choices and to be confident that we know how to use technology to our advantage and that digital represents a set of choices that should be valued.
If you are interested in bringing digital transformation to your company's training, we are here to help you do just that. You can try bugle, our digital training platform, and my colleagues and I at bugle’s Digital Learning Solutions team can help you create the most effective video training courses for your academy.
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