The world is constantly evolving but, sometimes, there are unexpected triggers that force us to change faster. The 2020 pandemic made us change our standards and rely even more on technology and digital means. In the learning industry that brought some distress, especially regarding the conversion of in-person training to online delivery.

Digital education allows us to share knowledge through an infinity of experiences. But in this sea of possibilities, how can we catch people’s attention and ensure their engagement? Immersive learning! But what exactly does this mean?

Every day, in everything we do, we communicate. When our goal is to teach something or to share knowledge with someone, we need to be sure that our message is well-understood. Visual communication has that power. Let’s explore why.

Creating a dedicated learning academy for your customers has a double purpose. On the one hand you can teach users how to make the most out of your product or service with product and skills training, making them expert users. And you know that expert users are more likely to remain loyal customers and be valuable brand ambassadors. On the other hand, by sharing high-quality industry-related content you are adding significant value to your brand and positioning your company in the market, attracting more leads, and generating more sales.

You might have heard that leaders are only as good as their teams, but one can argue that the opposite is also true: teams are only as good as their leaders.

We all know that video is the most popular medium for communication and sharing information. We also know that video training is a great way to enhance performance, as it provides a standardized method of sharing knowledge throughout an organization and is a way to communicate in an engaging manner with all its stakeholders. But there’s more to video besides being trendy.

Oh, working from home, so comfortable and easy. Well… not quite!
If you think that working remotely means working from the couch in front of the TV with a snack in your hand, forget about it! It’s true that it has several advantages, like skipping morning traffic, avoiding getting all soaked in a rainy day or, my favourite, working from a terrace in a beautiful day. But, on the other hand, it means that you have to work harder to stay in tune with your colleagues, hoping they will be willing to cope with you in order to overcome some “distance-caused” obstacles. And there’s also the loneliness issue to face. In other words, working remotely is not for everyone.

Nowadays, a significant part of our life is digital, mostly spent online. We work online, we communicate online, we have fun online, we share online. Actually, we share a lot online – from work files to family photos - but most of all we share knowledge.

It is complex to create an effective video training course. But when you follow a process and walk through its guidelines, it seems easier and less scary. Having a process allows you to be more efficient and effective as you will be following rules that will ensure maximum retention and reinforce the audience’s engagement once they were tested and proven to work. 

One of the steps of a great training programme is to prioritize the course production pipeline in an effective and efficient way. This template will help do that.