Some products are simpler to explain than others. Whether it’s due to its complexity, its underlying technology, the related concepts, or a higher level of innovation, sometimes you need to go one step further in terms of education for both demand and lead generation and to increase product usage and customer retention.

There are many video formats you can use to convey your message. When you are creating a video training course, it’s important to make sure you use the right format for the message you want to convey in the most effective way.

A robust partner network is one of the best ways you can grow your business, scale your operations, and leverage an existing resource to improve your results. 

Engagement is a fundamental part of making sure the knowledge you want to convey in your courses is retained by your partners. In this article, we are sharing some tips on how to increase your partners’ engagement with your courses.

When your partners do a great job, everybody wins. They are representing you, and their performance has a direct impact on your business. Making great training available to your partners is key in helping them be better at what they do. It’s a win-win situation when your partners are well versed in your product, standards, and can improve their skills to be at the top of their game.

Keeping your audience aware and engaged with your academy is crucial to the success of your training programme, and its business objectives. If you’re not in marketing or communications, creating a communication plan can seem like a daunting task. In this article, we share a simple 8-step process to create an effective communication plan.

Regardless of numerous benefits of training, managers are being pushed to do more with less money and fewer resources. In this article, we will look at how to prove the value of learning initiatives over its costs, as well as different ways to ensure that you can get more bang for your buck when it comes to training.

Integration offers many benefits, especially in terms of productivity, efficiency and reporting. This includes being able to integrate your training platform seamlessly with your other key tools like your CRM, PMP, Marketing Automation platform, Customer Management tools and so on.

If your sales strategy successfully integrates educational content, and your sales reps understand they can be helpful and knowledgeable instead of “salesy”, the entire sales process can become shorter and more effective. Also, educational content can help you build trust and a great relationship with your customers.

Sales training is a very important part of the success of your sales team as it empowers your sales team with the knowledge, skills and confident they need to accomplish company goals. But, how do you know if your Sales Training Academy is effective? What are the best practices to run a successful Sales Training Academy?