Clients buy your product to serve a purpose, usually related to being successful at doing something.
This is not achieved just by knowing how to use your product. Your product is the tool that will help your customers do what they need to do, for sure. However, what will interfere with your customers' ability to be successful? What do they need to know how to do to get the best results?

The North Star is a guiding light that helps navigation wherever you are on Earth, to reach your destination. As this star lies directly above the Earth’s Northern Pole, it is a steady point of reference in the night. In business, the North Star has exactly the same purpose: to be a guide to keep both leadership and team focused on the right direction to achieve success and growth.

Every year, we share the training trends to keep you up to date with what’s happening in the world of corporate training and so you can prepare your plans to stay in the forefront of what customers, partners and employees are expecting from your training activities.

At the end of every year, we share the ten bugle blog articles that performed the best. So, for 2020, here are is the top ten, from understanding how to identify knowledge gaps in your team to creating a communication plan for your academy. Find out the most sought-after topics in the bugle blog.

It’s that lovely time of the year again, when you have to put your imagination at work to get the perfect gifts to your family, friends and Secret Santa at work. No worries, we’re here to help. Check this selection of this year’s #bugleTeamTips for that extra dose of Christmas inspiration.

Learn how to create effective online training courses for your digital academy, following the best instructional design practices and a fine-tuned process. Our Digital Learning Solutions team shares their process and pro tips to help you be efficient and effective in your video course creation.

Some products are simpler to explain than others. Whether it’s due to its complexity, its underlying technology, the related concepts, or a higher level of innovation, sometimes you need to go one step further in terms of education for both demand and lead generation and to increase product usage and customer retention.

There are many video formats you can use to convey your message. When you are creating a video training course, it’s important to make sure you use the right format for the message you want to convey in the most effective way.

A robust partner network is one of the best ways you can grow your business, scale your operations, and leverage an existing resource to improve your results. 

Engagement is a fundamental part of making sure the knowledge you want to convey in your courses is retained by your partners. In this article, we are sharing some tips on how to increase your partners’ engagement with your courses.