A great Sales Academy, that actually has an impact on your team’s performance must be well planned and have a framework that ensures its effectiveness and efficiency. To do that, you need to follow these four steps.

Sales training is a key component of your business success. The better prepared your sales reps are, the better they will do their job. To make sure your training is readily available, organized and can be measured, you will need a training platform. But how to choose the right one for your company?

When you create your customer training strategy, it is important to make sure your customer success goals are aligned with your training programme. This article will help you understand why this approach makes sense and how to make the most of this alignment.

You already know that training your staff, your customers and your partners will positively impact your business results. In this article, we will list some of the metrics you want to be looking at when assessing the value of your training initiatives, and what KPIs directly link training to corporate success.

According to most dictionaries, we know that when there is something missing from a situation that prevents it from being complete or satisfactory, we can say there is a gap. A knowledge gap is a difference that is related to expertise, skills and know-how. It occurs when there is a significant disparity between what an organisation needs and the current capabilities of its staff.

The popularity of working remotely had been growing steadily, but somewhat slowly, in the last decade. In the last few years, hyper-mobility brought new opportunities to flexible working hours and more meaningful (and productive!) working lives. But today, the COVID-19 pandemic has triggered a massive and imperative change: to comply with social distancing norms, employees are encouraged to stay away from their traditional workplace as much as possible. This means more companies need to adopt a “working from home” mindset as the new normal.

Brands have been using the power of customer self-service to reduce costs and speed up processes for quite some time now: we just need to think of Ikea, petrol stations or self-service checkouts at the supermarket. In general, such solutions allow companies to save money while making the customer happy because they can do what they need to do without waiting or stressing.

This is a question that everyone who manages or is building an academy should be asking. In this article, we’ll focus on the three most decisive areas you should be analysing in order to make sure your audience and your company is getting the most of your academy.