In any organization, proving value is always part of any important project. Deciders at all levels permanently ask themselves how to make sure a specific program or investment is really creating positive net value to their companies.

I’m proud to announce the launch of the bugle Academy. A new online academy with free courses on the topic of online corporate training, and aimed at professionals working in sales, customer success, marketing, operations, partner management, and human resources.

At bugle, we were sorry to hear about Clayton Chistensen’s passing. He was one of the greatest innovation thinkers in the last decades. I’ve recently published a short article in his memory, which was motivated by my gratitude for having been his student. You can find the English version and the Portuguese original at the end of this article.

One year ago, I wrote the first article of this blog as part of the launch of the new brand of our video training platform: bugle. Today, we are celebrating all the great things that happened since we re-branded and we created a video to answer the two most frequently asked question about our brand.

Creating and fostering a learning culture is quite different to simply having your Learning and Development team deliver a set of training courses. It means creating an environment where knowledge and best practices are shared between employees and teams as a constant practice. Fostering a learning culture is acknowledging that there is a growth mind-set at the core of your company's values.

On our professional and personal lives we are all inundated with content. Nowadays, anyone can post online whatever they deem important. Yet, the more content is available, the more people look for real thought leaders you can trust.

Customer Success teams often wonder whether the type of product should dictate their customer education tactics. Does a self-service product require a different customer education approach from a more complex one? This article aims to clarify our opinion on this matter.

When it comes to customer onboarding, everyone agrees: “You never get a second chance to make a first impression.” The quality and success of your relationship with any new customer is highly dependent upon your first contact with them.

If you work in marketing, you probably often wonder whether you are exploring all your options to maximize your customer acquisition while keeping acquisition costs low.

There is no doubt that selling is a vital part of any organisation: sales bring in revenue and revenue covers expenses, ensures returns on investments and gives businesses the opportunity to grow. Selling is like bridging a gap that exists between what your customers need and the product or service that fulfills that need. Do you think you are doing everything you can to effectively bridge that gap?