One year ago, I wrote the first article of this blog as part of the launch of the new brand of our video training platform: bugle. Today, we are celebrating all the great things that happened since we re-branded and we created a video to answer the two most frequently asked question about our brand.

Creating and fostering a learning culture is quite different to simply having your Learning and Development team deliver a set of training courses. It means creating an environment where knowledge and best practices are shared between employees and teams as a constant practice. Fostering a learning culture is acknowledging that there is a growth mind-set at the core of your company's values.

On our professional and personal lives we are all inundated with content. Nowadays, anyone can post online whatever they deem important. Yet, the more content is available, the more people look for real thought leaders you can trust.

Customer Success teams often wonder whether the type of product should dictate their customer education tactics. Does a self-service product require a different customer education approach from a more complex one? This article aims to clarify our opinion on this matter.

When it comes to customer onboarding, everyone agrees: “You never get a second chance to make a first impression.” The quality and success of your relationship with any new customer is highly dependent upon your first contact with them.

If you work in marketing, you probably often wonder whether you are exploring all your options to maximize your customer acquisition while keeping acquisition costs low.

There is no doubt that selling is a vital part of any organisation: sales bring in revenue and revenue covers expenses, ensures returns on investments and gives businesses the opportunity to grow. Selling is like bridging a gap that exists between what your customers need and the product or service that fulfills that need. Do you think you are doing everything you can to effectively bridge that gap?

Having a strong partner network is an excellent way to grow your business, scale your impact and leverage an existing resource to improve your results. Do you reckon you are exploring all the options to maximise your partners’ contributions to results? How effectively can you handle an ever-expanding partner structure, while maintaining your operational standards?

If you’re invested in customer success, you’re probably constantly wondering whether you are doing everything you can to maximize your customer retention rate.

Behind every re-branding there is a story. This is ours.

Once upon a time, a learning enthusiast team decided to tackle the big challenge of online corporate training. Our goal was to produce the best corporate online video training catalogue in our market — the Portuguese speaking world.

But we quickly understood that the market we were targeting was not large enough for our ambition. It would be very hard to grow and sustain our business with this specific model.