Why include online training in your 2021 planning

video training online training partners human resources sales marketing customer success operations

The time to make plans for next year(s) is a busy time for most companies: in addition to the wrap-up reporting that takes place at this time, you also need to create or adjust your overall strategy. This makes it the perfect time to build a business case to add training as part of your strategy - for  marketing, sales, customer success, partners management and operations.  

An online video academy is a learning and development centre. It is usually a digital repository of content, an educational hub which benefits extend to all the different players in the company's value chain — customers, partners and employees.

Here is a summary of what you get by betting on a corporate academies and some of the KPIs that will improve thanks to this initiative.

Why include training in your plan?

Sales and marketing

- Increased product knowledge and stronger skills will lead to better results in Marketing and Sales: an in-depth knowledge of the product, combined with a strong sales foundation and additional skills (customer insights, building rapport, pitching, follow-up) will close more deals.

- Improved KPIs: more deals mean better metrics and healthy-looking charts across the board.

- Overcome team challenges: you can create content that addresses shortcomings and areas for improvement that are specific to your teams: conflict management, handling rejection, coping with change and other sales skills.

 - Improve lead quality: if you choose to use your corporate academy to educate your customers and move them along the customer journey, you are effectively tailoring them to become better leads in the future.

- Build brand awareness and product demand: you will establish yourself as a subject matter expert and a source of knowledge. Brand recognition and appetite for your product will happen as a natural by-product of such expertise and status.

 

Partner management and operations

- Increase engagement with partners: new and enticing training content is a great way to increase your partners' motivation and improve your relationship. 

- Reduce operational costs: a partners academy is an investment that will pay off quickly, because it will reduce the need for high-touch training activities and one-on-one interactions, and it helps your partners know the more efficient way of doing things.

- Partner operations management: you can effectively use your academy to onboard, train and certify partners. This will increase their efficiency and sense of belonging.

 

Customer Success / Customer Support

- Reduce customer churn: training is fun, exciting and enticing. Customers who are engaged in learning activities will develop an emotional connection with the brand/product and are less likely to leave. Also, Knowing how to use your product successfully and having an opened 24/7 customer academy to find what they need are key reasons for customers to stick around.

- Increase customer engagement: if your customers are engaged with your brand and product(s), they are more likely to stay loyal, and become brand ambassadors. 
- Customer Onboarding: Onboarding is a crucial time in the relationship with your customers. A great onboarding can be the stepping stone for long-lasting, fruitful connection with your company. You can even make low touch feel like touch by using an online customer academy.
- Onboard and train customer success team: you will have full control over your customer success team’s onboarding experience. You can draw their learning path from scratch, creating company-specific learning materials and business-relevant case studies and examples.
Here's an article on how to make the case for a Customer Academy.

 

Human resources and internal metrics

Your company academy should be the mechanism for creating and upholding the organisational culture, as well as the business core skills and values — things like innovation, leadership, trust, lifelong learning… Some of its worth will be intangible and hard to measure, but there are very clear internal indicators you can use to build a strong argument:

- Reduce training costs: internal development becomes cheaper and easier to manage. If you choose video as a medium, you can reach a broader — and distributed — audience for a fraction of the cost of a traditional classroom-type session.

- Increased motivation: a corporate academy will bring about the added-value of employee involvement and happiness, which will lead to better results.

- Increase talent retention: career development and opportunities for growth and learning can be powerful retention tools.

- Employer branding: similarly, your training offerings can attract talent and employees that already have a learning mindset.

- Leadership pipeline and succession planning: having a training academy will pave the way for traditional management tasks, such as succession planning, and facilitate the spread of knowledge across the organisation, also giving you the chance to invest in your top talent and ensure you are developing them to their utmost potential.

These are many benefits of using training to improve and leverage your key business relationships. If you would like to learn more about how training, and bugle, can help, let us know.

Online training academy ROI calculators

You may also find interesting: 
12 tips to choose the right training platform (article)
How to make the case for a Customer Academy (article)
How to make the case for a Sales Training Academy (article)
The big eBook of Customer Onboarding (eBook)
Why online video training is the smart choice for your business (article)

Writen by Rodrigo Pessoa Jorge
25-Oct-2018 12:32:00

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