video training

10 Tips to make training more engaging and effective

3 min read Joana Fonseca, Head of Marketing & Inbound Sales

Did you know that there are proven ways to make your training more effective and engaging? And did you know that these techniques are all-encompassing when it comes to your audience, meaning that they are applicable to customers, partners and employees alike?

It’s true! Before we talk about them, and deep dive into effectiveness and engagement practices, we want to remind you that it is fundamental that your audience can feel that the training content is relevant and interesting. We mustn’t forget that learning is a deliberate and voluntary act, so make sure you ask yourself this question: Will this knowledge help my audience in any way? Will they become better at what they do because they have acquired it? If the answer is yes, then you’re on the right track to success!


Here are our 10 tips to make your training effective and more engaging

 1. Choose your format wisely: opt for video

We already know that video fosters retention. Video is the most appealing format, because most of our senses are engaged in the learning experience. You can make it personal — but still scalable — if you use real people to present the videos. Because you have a wide array of formats to choose from (role-playing, screen-casting, voice overs, animation…), you can adapt your content to different learning objectives and convey distinct messages flawlessly.


2. Promote interactions

You should choose activities that support interaction, one of the pillars of an enticing and memorable learning experience. Quizzes, surveys, Q&A, challenges and assessments can all be added before, during and after the course. These activities will improve recall and help students apply their newly acquired knowledge to distinct situations. Moreover, interactions foster engagement and retention, while also contributing to measuring success.


 3. Facilitate note taking

Make sure your students can take notes effortlessly, ideally within the same learning environment and save them for future viewing. Taking notes improves focus, promotes active learning and boosts comprehension and retention, helping students memorise what they’re being taught.


 4. Make a transition to real life

You should invite your learners to practice what they have learned and to think about real situations where they can apply their knowledge. Your challenges can invite students to reflect upon the real-life application of the learning content, such as: “Based on what you have learned today, what will you change in your daily practices?”


 5. Be clear and direct

Aim for fool-proof communication: you must ensure there is no room for doubt about the message you are conveying. This means, for example, that if you use technical jargon, you must explain what each term means. Additionally, you should remember to trim the unnecessary: being succinct and to the point is preferred. If you need to include more information and a deeper level of content, add it as a resource in the attachments section. Don’t overwhelm your audience and don’t let accessory information cloud your main message.


 6. Be Informal and approachable

Unless there is a mandate to be formal, you should make your training light and informal. Avoid going overboard but remember that it is easier to bond with someone and to feel engaged in an activity if the presenter is approachable and relatable.


 7. Start and finish strong

Just like in any other presentation, a warm welcome and a strong start will grab your audience’s attention. You can kick things off with a question, with an “imagine if” scenario or with interesting stats. Most importantly, your presenter must be energetic and friendly. Each member of the audience should feel they are talking directly to them. Similarly, to end things on a high note, a good wrap-up in fundamental. It is important to list the main points to be retained and refer back to the training objectives and benefits for the learners.


 8. Offer a follow-up and refreshers as needed

Your audience must be allowed to go back to the course whenever needed and as often as necessary. You can also offer additional training content and multiple discussion opportunities. It is recommended that you instill a sense of continuity.


9. Remove tech barriers

You should find a training platform that offers a simple and enjoyable training experience. If people are frustrated about their log in details or the general usability of the platform, their learning will be impaired. Frustration and stress will ruin your training’s effectiveness.


10. Measure, analyse and improve

You must be very clear about your learning objectives and your business goals, so you can measure your progress and validate your actions. Measuring your results is the only way to keep improving. It is important to evaluate what works and what doesn’t, so you can fine-tune your content and your training offer as you go along.


These are our top ten recommendations to make your training effective and engaging. It is important that you keep measuring results and analysing your audience’s feedback so you can be on top of any adjustment needs.

Also, before you launch a course to your entire audience, you can share it with a smaller group of your intended audience and get their feedback so you can make any adjustments before going live.

If you need help creating an effective video training course, reach out to an instructional design team and read our guide with the 8 steps to create an effective video training course.

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You may also find interesting:

5 ways to overcome a small budget for video training (article)
Free tools for low-cost professional looking video production (article)
Course Production Pipeline template (excel template)

Would you like to learn more about how bugle can help you improve your training programme? 
Let's talk.

Tags: video training, video training creation, video training tips, course production


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